Qwil Messenger: Your Real Estate Messaging App
Introduction to Real Estate Messaging
Real estate professionals have relied on messaging for many years. Whether it be through SMS, WhatsApp or other platforms. In an industry where you deal with such a large number of clients in a professional capacity, the need for a secure communication channel is obvious.
Simple and convenient communication channels for real estate agents can be the difference between clients buying, and falling through the cracks. Social platforms like WhatsApp and SMS used to be the industry standard, but not anymore. Your clients need to share ID documents, bank statements and other personal information that just isn’t securely sharable on these social platforms.
That is where secure business chat apps like Qwil come in. You can invite your prospective clients into your branded and secure environment and conduct your entire sales cycle in one place. From initially meeting, to sharing secure details to signing contracts, all in one easy to use platform.
Qwil allows you to move beyond the consumer messaging apps and bring professionalism, compliance and ease to your client experience. With a tool built specifically for the purpose, you don’t have to worry about multiple complicated steps. Qwil handles that all for you, so you can focus on your business.
Key Features of Messaging Platforms for Real Estate
As an estate agent, there are certain things a messaging platform has to do to meet your needs. We built Qwil with this in mind. After talking to hundreds of real estate professionals we discovered that they require:
- A secure and encrypted chat platform with clients and internal teams. So clients can message, and share their secure information without having to switch platforms or activate manual encryption.
- One centralised platform to keep all client conversations and documents with a rock solid audit trail. So that you know exactly what is going on in your business.
- Branding in app: Having your company logo in the platform may seem like a small thing, but it goes a long way to building a relationship with your clients. Next time they need a property they will think of you.
- Mobile and desktop accessibility: So clients can have their normal conversations on their mobile devices, but it is just as easy to pull their secure documents from their PC and drag and drop into Qwil.
Once we collected this information, we built Qwil to exactly the standard you asked for.
Benefits of Using Qwil for Real Estate Communication
Qwil allows you to have real time and easy engagement with your clients. In messaging and document sharing as well as video, signatures and appointment booking. This means all of your client-facing business processes can be handled in one place. So you have the ease of an instant messaging platform, but the professionalism and security of an encrypted private channel.
Branding and personalization: Qwil bridges the gap between technology and that personal feel. Having your brand as well as the ability to personally chat, call and share documents gives clients a professional, but immediate service.
Minimise the reliance on dangerous, unsecured channels like SMS and Email. We all know it is tempting to send a text, email or WhatsApp message. But these channels are not secure. Eventually to share ID documents, bank statements and other private information, you will have to move to a secure channel. So why not use one that is just as easy, but does everything you need in one place?
Compliance and audit trail: We built Qwil not only to give the best user experience, but also to have the highest level of security and compliance. The audit trail and user access control means that not only do you own your own data, but at any time you can review activities across the whole company.
Moving Beyond SMS Marketing
You may have heard many people say that SMS is no longer fit for regulated real estate communication. If you are wondering why the guidance is simple:
- SMS messages can be deleted
- There is no fixed audit trail
- Data is owned by the user
- Using multiple fragmented tools is a productivity killer
Even if these weren’t the case, SMS is simply a less professional communication channel. You want your clients to get the impression you are at the cutting edge of your industry. That is exactly what messaging platforms for real estate like Qwil allow you to do.
Qwil ensures all your messages are delivered to the correct person. It’s user authentication means that you always know you are talking to the right person, and the encryption of your messages while being sent and stored mean it is fit for the most secure of conversations.
On top of this you can also use Qwil to sign documents, share files and book appointments for your real estate clients. All in complete compliance, with complete ownership of your own data. This is the next step to move beyond SMS in your real estate business.
Qwil vs. Consumer Messaging Tools
| Feature / Functionality | Qwil Messenger | WhatsApp Business | SMS |
|---|---|---|---|
| Registration & Access | Easy email invite, no password, works on web and mobile | Requires app download and mobile number | No registration required |
| Client Access | Unlimited clients free | Clients must use WhatsApp | Available to all |
| User Cost Model | Pay only for staff users | Message cost per client/session | Pay-per-message |
| Security & Compliance | End-to-end encrypted, GDPR, HIPAA, FINRA, FCA ready | Encrypted but not industry compliant | Not secure or compliant |
| Notifications | In-app with email fallback | In-app only | Device-based, no fallback |
| File Sharing | Secure, auditable document sharing with previews | Limited, not auditable | Not supported (MMS limited) |
| E-signatures | Built-in and compliant | Not available | Not available |
| Video Calling | Secure video calls (1:1 and group) | Available | Not supported |
| Appointment Booking | Built-in calendar booking with confirmations | Not available | Not supported |
| Chat Structure | Team and client chat, secure branded channels | One-to-one, broadcast lists only | One-way or 1:1 |
| Integrations / API | API and no-code integrations available | Limited third-party integrations | None |
| Audit Trail | Full audit logs exportable | No audit trail | None |
| Custom Branding | white-labelled in app | WhatsApp-branded only | No branding |
| Global Use | Accessible globally with no app store requirement | Requires local SIM and access to WhatsApp | Global, but costly per message |
Choosing the Right Real Estate Messaging Platform
After talking to hundreds of real estate professionals about features, we also asked them about their priorities. By far and away the most common responses were, security, ease of use, and scalability. These three are the foundations of the tools which estate agents need for any part of their business. So when looking for a tool that is right for you, make sure to investigate these three elements.
Having a professional client facing platform that ticks all these boxes, like Qwil does, can be the difference between growing your business, and being stuck in an endless loop of compliance. Qwil handles all of the regulatory requirements for you, so you can put your energy where it counts.
Streamlining Communication with One Platform
Why is it important to streamline your technology stack? Ever heard of toggle tax? Or context switching? Well it is the silent tax we all pay within business. Whenever we switch from one task, software or platform to another, we pay this tax. That is time and therefore efficiency lost when switching your work context. A harvard study estimated that the average employee toggles 1200 times per day.
Eliminating the need for multiple, fragmented conversations and tools can be a huge help in this aspect. Right now you might be checking your email, text WhatsApp and still not be covering all your channels. Putting everything in one place where it is as easy to communicate as sending an SMS or a WhatsApp will save you significant amounts of time.
Not only that, but an all-in-one platform like Qwil keeps all your communications, records and audit trails in one place. Meaning if you ever do need to find an old document or chat records, you know exactly where to look.
This then falls into a huge benefit for your team. You can drive collaboration and internal communication by sharing these records within one platform. Add your colleagues to a chat and they see the whole history, can access documents and instantly take over if they have to.
Getting Started with Qwil for Real Estate
Getting started with Qwil is easy. You can get your free trial here. Once you have your trial there are a couple of simple steps to get going:
- Add your company branding
- Invite your colleagues and teams
- Invite your first client
- Start a chat
Once you have connected all your staff and clients, you have this magical environment where your professional life feels just as simple as your social life. All of your conversations are kept neatly within a nice branded space. You can create as many group, or one to one chats as you like. Share as many documents as you need to and have safe and organized storage.
You can also connect Qwil scheduler to your calendar and start to use the booking links for your in person appointments.
Once you close your first deal on Qwil, get all the documents signed with Qwil Signatures.
Try Qwil and your complicated client communication model will never be the same again.
Case Studies: How A Real Estate Agent Found Success with Qwil
How a real estate agent leverages Qwil to streamline their client experience:
This real estate firm investigated Qwil in 2024, finding an interesting use case for both their commercial and public deals. Their new process integrating Qwil was:
- Onboard clients/vendors to Qwil on first contact. By prospecting both commercial and residential clients on Qwil this real estate company found that clients built more trust with them. As they demonstrated they had the client's security in mind. This significantly boosted their conversion rates.
- Book viewings, appointments and meetings via Qwil: Being able to jump straight from the conversation and introduction into arranging times with booking links made a huge difference in organizational resources, and client experience.
- Negotiating, sending and receiving offer forms via Qwil. This allowed estate agents to go back and forth between clients and vendors as easily as one click. Meaning that they could then find the quickest route to an acceptable agreement.
- Sharing all ID Documents for lettings, and sales, from verified users so that they don’t need complicated verification portals
- Signing contracts directly within Qwil.
This process helped this real estate company put their resources into sales and marketing, so that they could manage, and bring in even more work than they already were.
Get your Qwil free trial here
