
“Qwil has significantly shortened our onboarding cycle and built even stronger relationships with our clients. Having a dedicated channel helps us stand out in a competitive landscape.” — Dimitris Andrea, Founder of Accsellera Digital Marketing
Accsellera Digital Marketing is a forward-thinking agency dedicated to high-impact client results. They specialise and achieve great results for their clients in search engine optimisation, google advertising, social media management and web design.
However, their growth was being hindered by "platform fatigue" and rising security threats. By consolidating their entire client lifecycle into one secure space, they transformed a fragmented process into a seamless, high-trust experience
The turning point for this marketing agency was adopting Qwil Messenger. Moving away from fragmented social apps and providing clients with a familiar, WhatsApp-style experience that maintains security and compliance standards of the highest level.
Before Qwil, the firm relied on typical channels like email, WhatsApp, and phone calls. While these tools were convenient, the lack of coordination and security proved to be a major hurdle.
“Before adopting Qwil, we used WhatsApp, email, and phone calls to communicate with clients. It was a gradual buildup of hassle... from organising across platforms to getting clients to work out complicated signature tools for contracts. We started losing clients during the onboarding process.”
The agency needed a platform that allowed clients and team members to securely communicate without the risk of impersonation. They decided to go with the platform that allowed them to replicate apps used by clients in their personal lives, but with the "authorised source" guarantee that professional marketing services require.
“I chose Qwil because I wanted one platform I can rely on for all my communication. It replaced all my channels and allowed me to cancel half my subscriptions. My clients only use Qwil to contact me and my team.”
Over the last few years, Qwil has become the primary client communication hub for Accsellera. From routine marketing updates to discovery calls and document sharing, the agency quickly saw that time-consuming tasks could be handled within a simple, secure chat thread.
Here’s how Qwil Messenger changed the way Accsellera Digital Marketing operates day to day:
Qwil removed the technical barriers that were causing Accsellera to lose prospects at the final hurdle. By replacing "complicated signature tools" with an in-chat experience, contracts are now signed as easily as sending a message.
“I host all my calls on there and sign all my contracts. We use Qwil for discovery calls and onboarding all the way through to contract signing.”
Qwil now operates as the secure channel for sharing payment links, neutralising the threat of email impersonation. Because the platform is invitation-only, clients are assured that every request comes from an authorized source.
“I had a series of scam attempts when my clients were approached by email by someone pretending to be me. That was the last straw. Now, we share all our payment links in Qwil so clients know they are safe.”
By hosting discovery calls and performance updates in one place, the agency keeps the entire history of the marketing effort organised. Staff and clients can review documents and results in seconds without switching platforms.
“Qwil is a critical part of the client relationship process. We use it to share documents, results, and reports from marketing efforts. The ease with which clients can approve and view updates has been a big hit.”
Making the switch to Qwil has resulted in a significant increase in client engagement. Clients have found the "white-glove" feel of a dedicated app to be a huge upgrade over archaic email systems.
“The client experience has been very good. There is an element of novelty of having direct access to their marketing team through a dedicated app. They find it much more accessible.”
Accsellera has turned data protection into a competitive advantage, proving that looking out for a client's security builds a stronger, more professional bond.
The team at Accsellera Digital Marketing shows that using the correct communication tool can transform an agency's client experience. Not only did they streamline their communication, but they also managed to cut software costs and reduce the risk of compliance breaches.
Qwil showed clear benefits for the team such as:
Strengthened client trust with a professional, branded "WhatsApp-style" experience.